# Incrementum > Incrementum is an AI-powered ecommerce assistant platform that creates intelligent conversational agents trained on your product catalog. These agents recommend products, answer customer questions, and drive sales 24/7 through an embeddable chat widget. ## What Incrementum Does Incrementum builds custom AI shopping assistants for online stores. Each agent is trained on the store's product catalog, website content, and uploaded documents to provide accurate, grounded product recommendations and customer support without hallucination. ## Key Features - **Intelligent Product Recommendations**: AI agents trained on your product feed suggest perfect items based on customer needs and preferences. - **Automatic Feed Ingestion**: Connect Google Merchant XML feeds; the system automatically indexes your entire catalog in batches. - **Embeddable Chat Widget**: Add a single script tag to any website. Works with Shopify, WooCommerce, PrestaShop, and any platform. - **Multilingual Support**: Agents detect visitor language and respond accordingly. Supports localized product feeds in 15+ languages. - **Conversation Analytics**: Track engagement, product impressions, clicks, leads, and conversion metrics. - **Full Brand Customization**: Configure colors, logo, welcome message, conversational tone, and strategic goals. ## Conversational Tones Agents can be configured with one of 5 tones: 1. **Empathetic** — Warm and understanding, ideal for emotional connection with customers 2. **Friendly** — Approachable and cheerful, for young audiences and lifestyle brands 3. **Professional** — Concise and objective, for B2B and technical services 4. **Casual** — Relaxed and natural, for lifestyle, fashion, or entertainment brands 5. **Formal** — Elegant and precise, for luxury, legal, or finance sectors ## Strategic Goals Each agent aligns to one primary business objective: 1. **Generating Sales** — Prioritizes closing sales with benefits, promotions, and urgency 2. **Customer Support** — Resolves doubts, troubleshoots issues, and ensures satisfaction 3. **Product Recommendations** — Suggests products based on customer needs 4. **FAQ Assistance** — Answers common questions about shipping, returns, sizing, and policies 5. **Lead Generation** — Captures visitor contact info through natural conversation ## How It Works 1. Share your website URL, product feed, or business documents 2. Specialists configure a personalized AI agent with ideal tone and goal 3. Technical team installs the chat widget on your store 4. Your AI assistant goes live 24/7 — recommending, answering, and selling ## Technical Details - **AI Model**: Google Gemini - **Data Sources**: Website scraping, Google Merchant XML feeds, uploaded documents (PDF, DOC, TXT, CSV) - **Grounding**: Strict hierarchy — Website content > Uploaded documents > Product feed. No hallucination. - **Integration**: Single JavaScript snippet, compatible with any web platform - **Supported Languages**: ES, EN, FR, DE, IT, PT, NL, PL, SV, DA, FI, NO, and more ## Frequently Asked Questions **What is Incrementum?** Incrementum is an artificial intelligence platform that creates conversational agents trained on an online store's product catalog. These agents recommend products, answer questions, and generate sales automatically 24 hours a day. **How does Incrementum work?** The process has 4 steps: first you share your website, product feed, or documents; then specialists configure a personalized AI agent; next the technical team installs the widget on your store; finally the agent starts selling and serving customers autonomously. **Which ecommerce platforms does Incrementum support?** Incrementum works with Shopify, WooCommerce, PrestaShop, and any web platform that allows adding a JavaScript snippet. **What languages can the AI agent respond in?** Incrementum agents automatically detect the visitor's language and respond accordingly. They support 15+ languages including Spanish, English, French, German, Italian, Portuguese, and more. **What data does Incrementum need to train the agent?** Incrementum can be trained using the website URL (automatic scraping), Google Merchant XML feeds, and uploaded documents in PDF, DOC, TXT, or CSV format. **Can the AI agent hallucinate or invent products?** No. Incrementum uses a strict grounding system with a source hierarchy: website content takes priority, followed by uploaded documents and the product feed. The agent only responds with verified information from these sources. **How long does it take to set up the agent?** Agent configuration and installation is completed in minutes. Contact the team at info@incrementum.work to get started. **What metrics can I see in the analytics dashboard?** The analytics panel shows conversations, product impressions, product clicks, conversation CTR, and impression CTR, all filtered by agent. **How can I contact Incrementum?** You can reach us through the contact form on the website or by emailing info@incrementum.work. ## Blog - [How AI Assistants Increase Ecommerce Conversions](https://incrementum.work/en/blog/how-ai-assistants-increase-ecommerce-conversions/): In-depth guide on how AI assistants trained on product catalogs increase ecommerce conversion rates. - [Why AI Product Recommendations Outperform Manual Ones](https://incrementum.work/en/blog/why-ai-product-recommendations-outperform-manual-ones/): In-depth guide on how AI delivers more accurate, personalized, and effective recommendations than traditional manual methods. ## Links - Main website: https://incrementum.work - Spanish version: https://incrementum.work/es/ - English version: https://incrementum.work/en/ - Contact: support@incrementum.work