Frequently Asked Questions

An AI assistant for ecommerce is a conversational agent that lives on your online store and interacts with visitors in real time. Unlike traditional chatbots that follow rigid scripts, Incrementum's AI understands natural language and responds based on your actual product catalog, policies, and business content — answering questions, recommending products, and guiding visitors toward purchase without any human intervention.

A traditional chatbot follows pre-programmed decision trees: if the customer says X, respond Y. It breaks the moment someone asks something unexpected. An AI chatbot like Incrementum understands free-form natural language, interprets the customer's intent, and generates accurate responses based on your store's actual data — products, policies, pricing, and more. No scripting required.

Incrementum ingests your store's content through three sources: your website (automatic scraping), your product feed (Google Merchant XML), and any documents you upload (PDF, DOC, TXT, CSV). The assistant uses a strict hierarchy — website content takes priority, followed by uploaded documents and the product feed — ensuring responses are always grounded in your real data.

No. Incrementum uses a strict grounding system that forces the assistant to only respond with information verified from your store's data sources. If the assistant doesn't know something, it says so honestly rather than inventing an answer. This is critical for ecommerce where accuracy about prices, availability, and policies directly affects customer trust.

When the assistant can't find a verified answer in your store's data, it honestly tells the customer it doesn't have that information and suggests contacting your team directly. It never guesses or makes up responses. You can also configure fallback messages and escalation paths so no customer is ever left without a next step.

Installation is a single JavaScript snippet added to your website — one line of code. Our technical team handles the complete installation on your store. For Shopify, it's a one-click install from the App Store with no theme editing required. For WooCommerce, PrestaShop, or any custom platform, we handle everything.

Yes. Incrementum works with Shopify, WooCommerce, PrestaShop, and any web platform that allows adding a JavaScript snippet — which is virtually every platform in existence. The widget loads as an iframe so it doesn't interfere with your store's existing styles or functionality.

No. Our technical team handles the complete installation. You share your website URL and product feed, and we take care of everything else — training the agent, configuring it, and installing the widget on your store. You don't need to touch any code.

The technical setup takes minutes. From the moment you share your store information to the assistant going live is typically the same day. For stores with large catalogs or complex configurations, it may take up to 24 hours.

Yes. Incrementum can be trained on any website content — not just product catalogs. It works equally well for service businesses, B2B companies, travel platforms, and any site that needs to answer visitor questions and capture leads based on their web content.

Yes, and this is one of Incrementum's core strengths. The assistant actively recommends products based on what the customer tells it they need — considering size, budget, use case, compatibility, and preferences. Recommendations are displayed as interactive product cards with images, prices, and direct purchase links.

Yes. The assistant is trained on your complete website content, which typically includes shipping policies, return conditions, payment methods, and FAQs. It can answer these questions accurately and instantly, 24 hours a day — which is where the majority of support email volume is eliminated.

Yes. Incrementum automatically detects the visitor's language from the first message and responds in that language — no configuration required. It supports Spanish, English, French, German, Italian, Portuguese, Dutch, Polish, Swedish, Danish, Finnish, Norwegian, and more than 15 additional languages.

Yes. When configured with a sales-focused goal, the assistant proactively engages visitors who show signs of hesitation on product pages or during checkout — surfacing relevant information, addressing objections, and guiding them back toward completing their purchase. Studies show AI assistants recover up to 35% of abandoned carts.

Yes. When configured with a lead generation goal, the assistant naturally collects visitor contact information through conversation — name, email, and phone — and sends it to your email or CRM. This is particularly effective for B2B stores, high-ticket products, or any business where direct follow-up drives conversions.

The Incrementum dashboard shows conversations, product impressions, product clicks, conversation click-through rate (CTR), and impression CTR — all filterable by agent and date range. This lets you measure exactly how the assistant is contributing to your store's performance and identify which products get the most engagement in chat.

Stores using AI assistants report an average 67% increase in sales and conversion rates 4x higher than unassisted shopping sessions. The specific impact depends on your traffic, product type, and how well the assistant is configured. During a free trial, you can measure the real impact on your store before committing.

Advanced AI agents resolve 93% of customer questions without human intervention. The majority of support emails in ecommerce — order status, sizing questions, shipping times, return policies — fall into predictable categories that the assistant handles automatically. The emails that reach your team are the ones that genuinely require human judgment.

Most stores see measurable results within the first week — in the form of support time saved and additional conversations that convert. 57% of businesses report significant ROI with minimal AI investment. At Incrementum's price point, a single additional sale per day typically covers the monthly cost.

Incrementum has three plans based on your website's monthly traffic and the data volume to feed the assistant: Starter, Business and Enterprise. All plans include setup, training, and support. Contact us for a personalized quote.

Yes. We offer a free trial with your actual store content so you can see Incrementum working with your real products and data before committing. Contact us to get started.

No long-term commitment. Incrementum is billed monthly and you can cancel at any time. We're confident in the results, so we don't need to lock you in.

Yes. All plans include initial setup, agent training, widget installation, and ongoing support. We're invested in your results — if the assistant isn't performing well, we work with you to improve it.

Yes. The widget is fully customizable — brand colors, logo, welcome message, chat bubble style, and product card layout. The goal is for customers to experience it as a natural extension of your store, not a generic third-party tool.

Yes. Incrementum offers five conversational tones: Empathetic (warm and understanding), Friendly (approachable and cheerful), Professional (concise and objective), Casual (relaxed and natural), and Formal (elegant and precise). Our team selects and configures the right tone for your brand and audience.

Yes. You can configure custom instructions that shape the assistant's behavior — topics to avoid, specific phrases to use, how to handle certain types of questions, and specialized domain knowledge. These system-level instructions give you precise control over how the assistant represents your brand.

Customer conversation data is processed solely to provide the chat service and generate analytics for your dashboard. It is never sold, shared with third parties, or used to train models for other clients. Data is processed in accordance with GDPR.

Yes. Incrementum is fully GDPR compliant. All data processing is carried out in accordance with European data protection regulations. We provide a Data Processing Agreement (DPA) upon request for clients who require it for their own compliance documentation.

Yes. Your product catalog, website content, and business documents are exclusively used to train your own agent. This data is never shared with other Incrementum clients or used to improve models for other stores. Each agent is completely isolated.